Campaign detail page

Vietnamese version: campaign-detail-vi.md

This page shows one marketing campaign (crm_campaign): its operational metadata, target audience segment, AI strategy, pinned customer journey workflow (crm_flow_version), performance report, approval history, and A/B experiments. Open it by selecting a campaign row on the Campaigns page. The header shows the campaign name, runtime status, and approval status.

What you can do here

• Go back / Edit: select Back to campaigns or Edit (opens the Campaign Editor).
• Submit for approval: moves a complete Draft campaign into InReview.
• Review the workflow: Approve workflow and Reject workflow appear only for a tenant admin (including root / Super Admin) when the pinned workflow version is InReview. User-saved workflows are normally already Approved; AI-authored versions start InReview and require review by a different human user.
• Approve or reject the campaign: Approve campaign and Reject campaign appear only for a tenant admin when the campaign is InReview and the workflow is Approved.
• Start the campaign: appears only for a tenant admin after both the workflow and campaign are Approved. It calls POST /api/v1/admin/campaigns/{campaign_id}/activate to submit campaign_activation_job to Dagster.
• Copy the segment ID: Copy ID in the Target audience card.
• Switch tabs: Overview, Strategy, Content plan, Performance report, History, and Experiments.
• Refresh the report: pick a start and end date, then select Refresh.
• Manage A/B experiments: enter a name, choose a primary metric (Conversions, Revenue, ROAS, or Conversion rate), add at least two variants with a segment and traffic %, mark one control, allocate 100%, and select Create experiment. Change experiment status (Draft, Running, Paused, Completed, Cancelled) or select Select in the Winner column to complete it.

Tabs of the page

• Overview: read-only Campaign metadata, Target audience card (segment name, tag, domain, profile count, Ready or Needs attention, Segment ID), saved customer journey workflow and its version/approval state, plus Campaign code, Owner, Channel, Platform, Language, Schedule, Budget, Objective, Description, Keywords, Created, and Updated.
• Strategy: Strategy and agent provenance — strategy summary, AI plan, and agent provenance (read-only).
• Content plan: table of Position, Title, Type, and Role.
• Performance report: date range, Refresh, daily table of Date, Spend, Impressions, Clicks, Conversions, and Revenue, plus top summary cards (Spend, Impressions, Conversions, ROAS).
• History: Approval and audit history — review decisions and sys_audit_log entries with reasons and timestamps.
• Experiments: A/B targeting experiments (crm_campaign_experiments) — create form and experiment list with variants, allocation, Conversions, CVR, ROAS, and winner.

Common questions

• Why can’t I approve or reject? Review buttons only appear for a tenant admin (admin or root) when the workflow or campaign state is InReview.
• What do the approval states mean? Draft is not submitted, InReview awaits review, Approved is signed off, and Rejected was sent back for changes.
• What is the launch sequence? Save the campaign → Submit for approval → approve workflow (if InReview) → Approve campaign → Start campaign.
• What happens after Start campaign? The campaign becomes Running and Dagster executes campaign_workflow_job per profile (Email, Zalo ZNS, SMS, Push, or Meta/Google/TikTok audience sync).
• Why is the report showing lifetime totals? When daily metrics are unavailable for the range, the page falls back to lifetime aggregate totals with a warning.