Overview dashboard

Vietnamese version: overview-vi.md

The Overview page is the first tab in the top navigation. It provides a tenant-wide picture of how customer data is ingested and resolved (/api/v1/reporting/*): how many raw records arrived in cdp_raw_profiles_stage, how many resolved into cdp_master_profiles, how far the Customer Identity Resolution (CIR) queue has progressed, and how well identity channels are covered. It is a read-only operational dashboard.

What you can do here

• Change the period: use the Period selector at the top right. Options: Last 3 days, Last 7 days, Last 30 days, Last 90 days (default), Last 180 days, Last 365 days. Changing the period reloads every KPI card and chart on the page.

Sections of the page

KPI cards (all counts are scoped to the selected period)

• Raw Profiles: inbound raw profile records (cdp_raw_profiles_stage) received from source systems.
• Master Profiles: unified master customer profiles (cdp_master_profiles) created in the period.
• Duplicate Masters: master profiles that consolidated two or more raw profile records (linked_raw_profile_count >= 2).
• Processed: raw profiles that finished identity resolution (status_code = 3).
• In Progress: raw profiles currently being processed (status_code = 2).
• Pending: newly staged raw profiles awaiting the next CIR batch (status_code = 1).

Charts

• Profiles by Status: a doughnut chart of raw profiles split by status (processed, in progress, new, inactive, deleted).
• Profiles by Domain: a bar chart comparing raw and master profile counts across each business domain (retail, banking, real_estate, travel, media, education).
• Raw Profiles by Source System: the top ten source_system producers by raw profile count, labelled with their domain.
• Identity Graph Coverage: the percentage of master profiles carrying each identity channel (email, phone_number, device_ids, advertising_ids, cookie_ids, external_ids, national_id).

Common questions

• How many unified customers do we have? Check the Master Profiles KPI card for the selected period.
• Is identity resolution still processing records? Check In Progress and Pending, or inspect the Profiles by Status chart.
• Where does our customer data come from? Check the Raw Profiles by Source System chart.
• How complete is our identity graph? Inspect Identity Graph Coverage to see the fill rate of each identifier type.
• Why do the numbers change when I switch the period? Every KPI and chart is filtered to the selected lookback window; widen the period (up to 365 days) to view longer history.